We help farmers produce and sell with confidence through innovative use of technology and connected data to drive smart decisions.

Setmagro is an Australian AgTech company building practical digital, data and automation tools that help farmers save time, cut admin and make better decisions on-farm.

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About us

Setmagro is in an active build-and-learn phase. We're working closely with farmers to understand their biggest day-to-day challenges, and using that insight to design simple, effective digital tools — starting with the problems that matter most to them.

What we do

Our commitment lies in the agriculture sector. We take a farmer-first approach: listening first, building second, and only shipping tools that genuinely save time or reduce cost on-farm.

We provide digital tools, helping farmers cut down on time-consuming admin and make more confident on-farm decisions.

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Our focus areas

Our technological capabilities enable us to digitise and enhance the value chain of farming.
Our thinking centres on three areas:

01

Farm Data and Insights

Turning scattered farm records and trusted external sources into clear, usable insight.

02

Digital Automation

Replacing manual, repetitive admin and compliance tasks with simple digital workflows.

03

Focused, Easy-to-Adopt Tools

Small, purpose-built solutions that solve one real problem well, with no lengthy setup or lock-in.

POWERING AGRI REVOLUTION: Towards 2030 and beyonD
Source: DAFF Ag2030 and UN Food and AGRI Reports

Big Picture Opportunities

Disruptive Technology

Digital technologies can unlock new waves of productivity growth across the sector. Full adoption of digital agriculture and automation will continue to improve quality of life for farmers, while reshaping the sector's skill needs.

Vertical Integration

Facilitate smart and sustainable agricultural production by gradually dismantling obstacles and enhancing the entire supply chain to improve efficiency and transparency.

Unprecedented Demand

Burgeoning global populations and incomes - particularly in Asia - will fuel demand for quality food and fibre in years to come. Improved market access will position exporting countries like Australia to service that demand, amplifying our geographic advantage.

Help shape what we build next

We're deep in conversations with farmers about the tools that would make the biggest difference to their week. If you'd like to share your experience — or be first to hear what we launch — we'd love to talk.

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